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Behind Her Label Oceane


In 2021 we successfully launched Behind Her Label as part of International Women’s Day. This initiative is designed to reduce the gender gap in streetwear culture by providing resources to emerging female designers. Together, we aim to create a more progressive future for all, regardless of gender, race, sexuality, size, or ability. 

This year, we celebrate the launch of Behind her Label 2.0 by announcing our partnership with 21-year-old Océane Nelien, founder of eco-responsible streetwear brand ON. For International Women’s Day, Océane has designed a capsule ready-to-wear collection named

 ‘The Different Facets of a Woman’. From trousers to sweatshirts and tote bags created from fabric snaps – all 63 pieces are designed exclusively for Foot Locker and the bold colors will have you stand out like never before. 

Excited to see these pieces in action? We’ve got you. Join us at the official launch at The Les Halles Foot Locker store in Paris. Keep an eye out on our socials for more deets. 

The ‘Different Facets of a Woman’ collection is available from March 5th till the 11th at the Les Halles store in Paris.

Can’t wait to start shopping? Check out the looks worn in the campaign now.