RAISE THE GAME is our commitment to the people, places and institutions that are invested in changing their communities through their love
for the game. Alongside the NBA and local basketball networks throughout Europe,
we are embarking on a journey to help the game and its culture on and off the court thrive.
Here you’ll find everything there is to know about our local initiatives, the hottest on and off court styles and upcoming events.
Discover how Paul Gudde recognizes Allen Iverson’s footprint throughout his life path.
Check out the latest court in the heart of South London.
We partnered with Urbanime, the Brixton Topcats, and Brixton Street Wear to pay homage to Jimmy Rogers’s memory.
Team Fly Paris shares how Allen Iverson has impacted the game.
This link will open in a new window